In what is shaping up to be one of the most electrifying Super Bowl halftime shows in recent memory, global reggaetón superstar Bad Bunny has officially been announced as the headliner for Super Bowl LX, set to take place in Las Vegas, Nevada, in February 2026.
A Global Icon Takes Center Stage
Bad Bunny, born Benito Antonio Martínez Ocasio, has become a dominant force in the music industry, breaking language and genre barriers with a career that spans chart-topping albums, sold-out stadium tours, and viral cultural moments. From collaborations with Drake and J Balvin to his genre-defying solo work, he’s brought Latin urban music to the forefront of mainstream pop culture.
His inclusion as the Super Bowl halftime headliner marks a historic moment — not just for Latin music, but for representation in one of the world’s most-watched televised events.
“This is bigger than me,” Bad Bunny said in a statement. “It’s a celebration of music, culture, and all the people who made this dream possible.”
The NFL’s Big Bet on Culture
The NFL, in partnership with Apple Music (returning as the official sponsor of the halftime show), has made an intentional pivot in recent years toward performances that resonate with global, younger, and more diverse audiences. The selection of Bad Bunny is no surprise — his 2022 album Un Verano Sin Ti was Spotify’s most-streamed album globally that year, and his energetic live shows have garnered critical acclaim.
This year’s halftime show is being produced by Roc Nation, with creative direction overseen by Jesse Collins, the Emmy-nominated producer behind past Super Bowl hits featuring Rihanna, Dr. Dre, and Shakira.
What to Expect: High-Energy, Cultural Powerhouse
While the full setlist remains under wraps, insiders hint at a high-octane, dance-driven spectacle infused with Caribbean flair and Latin trap vibes. Fans speculate that Bad Bunny may bring out surprise guests — perhaps past collaborators like Rosalía, Cardi B, or even Daddy Yankee — in a star-studded celebration of Latin music’s global rise.
Visual storytelling will also play a huge role. Bad Bunny’s performances are known for their bold aesthetics, political undertones, and larger-than-life stage design. Expect nothing less from his Super Bowl appearance.
Why This Matters
This announcement is more than entertainment news — it’s a cultural milestone. In a country where the Latinx community continues to grow and shape the cultural landscape, seeing a Puerto Rican artist headline the Super Bowl signals a shift in mainstream recognition and inclusion.
Music analyst Tanya Escobar puts it simply:
“Bad Bunny’s halftime show won’t just be a performance. It will be a declaration of where the culture is heading.”
The Countdown Begins
With months to go before kickoff, anticipation is already building. Social media has exploded with excitement, and ticket demand for Super Bowl LX has surged following the announcement.
Whether you're a longtime fan or new to his music, one thing is certain — Bad Bunny is ready to bring the heat to Las Vegas.
Stay tuned for full updates, exclusive behind-the-scenes content, and everything you need to know right here. Bookmark this page — and get ready to watch history in the making.